If you are a local service business, your Google Business Profile (formerly Google My Business) is your lifeline. It is what populates the "Map Pack" - those three local results that appear at the very top of Google searches.
What it is
It’s a free listing from Google that displays your business name, address, phone number, hours, and reviews. It appears on Google Search and Google Maps.
Did you know?
Businesses with photos on their profiles receive 42% more requests for driving directions and 35% more clicks through to their websites.
Why it matters
46% of all Google searches are seeking local information. And for mobile users, the Map Pack is often the only thing they look at. If you aren't there, you are invisible to nearly half of your potential customers.
The Basics of Optimization
Creating the profile is step one. Optimizing it is how you rank.
- Complete Info: Fill out every single field. Hours, services, areas served.
- Photos: Upload real photos of your team, your trucks, and your work.
- Reviews: This is the big one. You need a steady stream of 5-star reviews. Reply to every single one of them.
- Updates: Post weekly updates (like social media posts) to show Google you are active.
How we help
As part of our marketing service, we manage this completely. We post updates, help you generate review links to send to customers, and fight spam listings that might be stealing your spot. We turn your profile into a lead-generating machine.